2023
MUV Studio Interior
Every detail was crafted with intention, precision, and speed, transforming the space into a living expression of the MUV philosophy. I’m deeply grateful to Adam Kifer, owner of MUV Martial Arts, for trusting me to bring his vision to life and giving me the creative freedom to make something truly revolutionary.
Innovative
Branding
The Execution
This project was a full-scale creative direction for MUV Martial Arts, where design met environment to build an entirely new standard for branded dojos.°
The MUV Wall
The MUV Wall became the anchor of the space, a visual pulse that sets the rhythm the moment you walk in. I designed it to merge tech geometry with kinetic gradients, symbolizing motion, precision, and transformation. The wall isn’t just decor; it’s the heartbeat of the studio, alive with every class that moves through it.
The MUV Mats
The mat design transforms the training floor into a system of symmetry and flow. Each hexagonal grid and violet stripe was engineered to balance spatial clarity with aesthetic energy, guiding movement through form. It’s both a map and a metaphor, structure meeting motion in every drill and strike.
Since launch, the MUV mat design has become a visual standard across the martial arts industry, the kind of floor that makes people stop, film, and ask, “Who designed this?” Its geometry and color balance redefined what a training space could look like, transforming the dojo from a simple mat room into an immersive brand experience. What started as a design solution became a movement in itself, inspiring studios nationwide to rethink how their environments tell their story.
The MUV Heavy Bags
I reimagined the heavy bag as a branded object of power, matte black, circuitry-lined, and crowned with the MUV logo. The design fuses futurism with fight culture, giving each student the sense that they’re training inside a living digital arena. It turns a common piece of equipment into a visual signature of strength.°
Every measurement, seam, and placement was intentional; no element exists by accident. The timing of delivery, the print fidelity, and even the lighting reflection on the vinyl were coordinated to perfection. That level of precision is what separates design from direction and why other studios now reference MUV’s equipment as the benchmark for premium martial arts branding.
The Championship Belt
The MUV Championship Belt was designed as both a reward and a relic: bold metallic shapes, violet ribbons, and modular side plates celebrating gratitude, authenticity, and athletic excellence. Every detail embodies the spirit of earning through evolution. It’s more than a trophy; it’s wearable storytelling.
This project was more than a decorative concept; it was executed with surgical timing and creative precision. From typography legibility at distance to material finish that complements ambient lighting, every detail was tested before installation. Delivering on a tight deadline without sacrificing quality became part of the creative discipline itself, proof that vision and velocity can coexist.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit for beginners?
08
Do I need to know how to code?
2023
MUV Studio Interior
Every detail was crafted with intention, precision, and speed, transforming the space into a living expression of the MUV philosophy. I’m deeply grateful to Adam Kifer, owner of MUV Martial Arts, for trusting me to bring his vision to life and giving me the creative freedom to make something truly revolutionary.
Innovative
Branding
The Execution
This project was a full-scale creative direction for MUV Martial Arts, where design met environment to build an entirely new standard for branded dojos.°
The MUV Wall
The MUV Wall became the anchor of the space, a visual pulse that sets the rhythm the moment you walk in. I designed it to merge tech geometry with kinetic gradients, symbolizing motion, precision, and transformation. The wall isn’t just decor; it’s the heartbeat of the studio, alive with every class that moves through it.
The MUV Mats
The mat design transforms the training floor into a system of symmetry and flow. Each hexagonal grid and violet stripe was engineered to balance spatial clarity with aesthetic energy, guiding movement through form. It’s both a map and a metaphor, structure meeting motion in every drill and strike.
Since launch, the MUV mat design has become a visual standard across the martial arts industry, the kind of floor that makes people stop, film, and ask, “Who designed this?” Its geometry and color balance redefined what a training space could look like, transforming the dojo from a simple mat room into an immersive brand experience. What started as a design solution became a movement in itself, inspiring studios nationwide to rethink how their environments tell their story.
The MUV Heavy Bags
I reimagined the heavy bag as a branded object of power, matte black, circuitry-lined, and crowned with the MUV logo. The design fuses futurism with fight culture, giving each student the sense that they’re training inside a living digital arena. It turns a common piece of equipment into a visual signature of strength.°
Every measurement, seam, and placement was intentional; no element exists by accident. The timing of delivery, the print fidelity, and even the lighting reflection on the vinyl were coordinated to perfection. That level of precision is what separates design from direction and why other studios now reference MUV’s equipment as the benchmark for premium martial arts branding.
The Championship Belt
The MUV Championship Belt was designed as both a reward and a relic: bold metallic shapes, violet ribbons, and modular side plates celebrating gratitude, authenticity, and athletic excellence. Every detail embodies the spirit of earning through evolution. It’s more than a trophy; it’s wearable storytelling.
This project was more than a decorative concept; it was executed with surgical timing and creative precision. From typography legibility at distance to material finish that complements ambient lighting, every detail was tested before installation. Delivering on a tight deadline without sacrificing quality became part of the creative discipline itself, proof that vision and velocity can coexist.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit for beginners?
08
Do I need to know how to code?
2023
MUV Studio Interior
Every detail was crafted with intention, precision, and speed, transforming the space into a living expression of the MUV philosophy. I’m deeply grateful to Adam Kifer, owner of MUV Martial Arts, for trusting me to bring his vision to life and giving me the creative freedom to make something truly revolutionary.
Innovative
Branding
The Execution
This project was a full-scale creative direction for MUV Martial Arts, where design met environment to build an entirely new standard for branded dojos.°
The MUV Wall
The MUV Wall became the anchor of the space, a visual pulse that sets the rhythm the moment you walk in. I designed it to merge tech geometry with kinetic gradients, symbolizing motion, precision, and transformation. The wall isn’t just decor; it’s the heartbeat of the studio, alive with every class that moves through it.
The MUV Mats
The mat design transforms the training floor into a system of symmetry and flow. Each hexagonal grid and violet stripe was engineered to balance spatial clarity with aesthetic energy, guiding movement through form. It’s both a map and a metaphor, structure meeting motion in every drill and strike.
Since launch, the MUV mat design has become a visual standard across the martial arts industry, the kind of floor that makes people stop, film, and ask, “Who designed this?” Its geometry and color balance redefined what a training space could look like, transforming the dojo from a simple mat room into an immersive brand experience. What started as a design solution became a movement in itself, inspiring studios nationwide to rethink how their environments tell their story.
The MUV Heavy Bags
I reimagined the heavy bag as a branded object of power, matte black, circuitry-lined, and crowned with the MUV logo. The design fuses futurism with fight culture, giving each student the sense that they’re training inside a living digital arena. It turns a common piece of equipment into a visual signature of strength.°
Every measurement, seam, and placement was intentional; no element exists by accident. The timing of delivery, the print fidelity, and even the lighting reflection on the vinyl were coordinated to perfection. That level of precision is what separates design from direction and why other studios now reference MUV’s equipment as the benchmark for premium martial arts branding.
The Championship Belt
The MUV Championship Belt was designed as both a reward and a relic: bold metallic shapes, violet ribbons, and modular side plates celebrating gratitude, authenticity, and athletic excellence. Every detail embodies the spirit of earning through evolution. It’s more than a trophy; it’s wearable storytelling.
This project was more than a decorative concept; it was executed with surgical timing and creative precision. From typography legibility at distance to material finish that complements ambient lighting, every detail was tested before installation. Delivering on a tight deadline without sacrificing quality became part of the creative discipline itself, proof that vision and velocity can coexist.
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
How easy is it to edit for beginners?
Do I need to know how to code?